Marketing, Communications and Technology

I am listening the WordPress Podcast right now and they are talking about Woopra, it sounds like a very interesting product to keep an eye on.

This software will allow you to see google style analytics but in realtime.  The idea is that instead of looking for trends and making recommendations on future updates, you can see what is happnening at any given moment and react to it immediately.  Imagine you just launched your new web redesign that cost you  $100,000.  It may take a few weeks of data to see whats working and whats not on your site.  This will give you the opportunity to actually watch the launch in real time.  Pretty cool.

Seems like a great tool for web marketers and I can’t wait to test it out.  I look forward to hearing some impressions from our higher ed marketing folks.

I signed up but I do not have an invite code so I’m not sure how long it will take.  We just launched a green blog and I am going to test it out on that site if they approve my registration.

I received an email yesterday concerning this product. Here is a copy of it:

HEP has announced the release of a new product called Social Network Analysis (SNA), a complete package that allows non-profits and colleges and universities to develop an intelligent strategy for the social networks a.k.a. Web 2.0.

How to respond to the explosive growth of the social networks and the ways the next generation of donors and alums communicate can be daunting for a non-profit.

Social Network Analysis answers a lot of questions for non-profits including, what sites are most popular with our donors and alums. What donors or alums have the most “friends” who are possible fundraisers for our non-profit? SNA provides the constituent profiles as well which often include employer information.

According to Steve Hafner, President of HEP Development, “Social Network Analysis takes a lot of the guesswork out of coming up with a WEB 2.0 strategy. When the board asks what is your strategy, SNA provides you with answers.” For several examples of the reports provided visit http://www.hepdata.com/socialnet.cfm

The sample charts seem to be useful. It appears they are pulling data from social networks on your specific constituents. (I guess maybe by email address and/or keywords).

Seems to be a tool or service for monitoring alumni and donors on social networks and helping you come up with a web 2.0 strategy based on where they are and what they are using. I would love to hear from anyone using something like this. I will post again if I find out any more.