HEP - Social Network Analysis
I received an email yesterday concerning this product. Here is a copy of it:
HEP has announced the release of a new product called Social Network Analysis (SNA), a complete package that allows non-profits and colleges and universities to develop an intelligent strategy for the social networks a.k.a. Web 2.0.
How to respond to the explosive growth of the social networks and the ways the next generation of donors and alums communicate can be daunting for a non-profit.
Social Network Analysis answers a lot of questions for non-profits including, what sites are most popular with our donors and alums. What donors or alums have the most “friends” who are possible fundraisers for our non-profit? SNA provides the constituent profiles as well which often include employer information.
According to Steve Hafner, President of HEP Development, “Social Network Analysis takes a lot of the guesswork out of coming up with a WEB 2.0 strategy. When the board asks what is your strategy, SNA provides you with answers.” For several examples of the reports provided visit http://www.hepdata.com/socialnet.cfm
The sample charts seem to be useful. It appears they are pulling data from social networks on your specific constituents. (I guess maybe by email address and/or keywords).
Seems to be a tool or service for monitoring alumni and donors on social networks and helping you come up with a web 2.0 strategy based on where they are and what they are using. I would love to hear from anyone using something like this. I will post again if I find out any more.
That looks like it has some potential to be valuable information. I would be interested to hear anything else you find out about it.
Kyle James
18 Apr 08 at 3:15 pm